A place for our words & thoughts

Name and Logo Design Challenge for Innovative Solar-Powered Sprinkler

I dream of a perfect utopia where everyone has the freedom to create their own unique icons for every project, but unfortunately we find ourselves in a dystopian world where time is indispensable.

We’ve focussed a lot of our attention on Fintech products over the last year. Why? Simply, to help drive positive change in a sector that effects everyone. We meet like-minded founders and help them shape the future of financial technologies. We’re designing products that meet people where they are, remove red tape and ultimately making finance inclusive and accessible.

A lifesaving medical treatment. Meeting the love of your life. Winning the lottery. Most people would consider these things to be life changing. But UX Design? It’s perhaps not the first thing that would come to mind, even for a designer.

You’ve probably seen the headlines; colourful new fintech startups challenging the status quo and staking their claim to a piece of the pie. They do things differently and use tech to help them provide a more attractive service to customers.

Unless you’ve been living under a rock for the past decade, you have probably heard of cryptocurrencies: decentralised digital assets used as a method of making payments and storing wealth.

For many tech startups, outside investment is needed to take them to the next level. Getting seed funding through to Series C investment is all doable, but you’ve got to be able to prove that you’re worth it.

Banking and finance is a big pond that only gets more crowded with each new startup and challenger.

Creating products and services for Gen Z can be difficult. But we've found 4 things to keep in mind that delivers results in design.

With an estimated spending power of $143 billion, Generation Z are swiftly becoming the new Millennial.

Design Challenge 01: Beach bug. Fusion of Suncream and Bug Spray.

When building a digital product, units sold, or users subscribed is often not enough and success will look different depending what stage your company is at. What you will definitely want is a high level of engagement on your app or website. It would be easy to say that getting high engagement is just about having a good well-marketed product that solves people’s problems.

How do you measure success? When building a digital product, units sold, or users subscribed is often not enough and success will look different depending on your market, engagement, and duration...