When people first hear “remote brand sprint”, the reaction is often a little doubtful. Brand strategy sounds like something that only works when everyone is in a room together, scribbling on sticky notes, right?

Not quite. Running brand sprints online often makes them smoother, more inclusive, and in many cases, more effective. For design-led teams, remote collaboration can deliver sharper thinking and better outcomes.

If you want to see what a brand sprint actually looks like and how to structure one effectively, take a look at our guide on how to conduct a brand sprint.

‍

The two most common worries we hear are:

• That a brand sprint without face-to-face interaction will feel stale

• That it’s impossible to get the same quality results through a screen

Here’s the reality: remote sprints often work better. It’s easier to get the right people in the virtual room. Instead of blocking out a full day to travel to an office, stakeholders can join from anywhere. That flexibility means more perspectives, richer input, and smoother collaboration overall.

‍

‍

Online workshops or sprints can sometimes drag, so we focus on keeping our remote sprints lively and interactive.

We set the tone early. From the start, we encourage a “jump in whenever you’ve got something to add” mindset. We don’t want a handful of loud voices dominating the conversation. We want ideas from every corner.

Introductions also matter. By hearing from everyone upfront, we get a sense of who’s in the room and who might be key to certain discussions later. It’s a small step that makes a big difference in keeping people engaged and connected.

‍

Every team has quieter members, and in a remote setting, it’s easier for them to fade into the background. If we notice someone hasn’t spoken much, we’ll direct a light question their way. Nothing awkward, just a small prompt to bring them into the conversation.

Those moments are often gold. The quieter voices frequently bring fresh ideas that shift the direction of the work in the best possible way.

‍

The core brand sprint structure works really well, so we don’t change it much. But we do adjust where we focus.

Startups: We spend more time upfront on brand values, positioning, and fundamentals. Startups often haven’t had the time to define these, so the extra focus is valuable.

Established businesses: For teams with a solid brand foundation, we lean into later exercises such as personality sliders. This gets different departments talking (and sometimes debating), which sparks fresh insights and ideas.

If you’re a founder or marketing lead considering your first sprint, this adaptability means we meet you where your brand is today, not where a template says it should be.

By the end of a remote sprint, there’s usually a shared “that’s us” moment. Everyone feels aligned on the brand direction, which is powerful.

Clients leave with a brand sprint deck that captures all key takeaways, frameworks, and decisions. It’s not fixed, and there’s always room to refine, but it gives a clear foundation to move forward with confidence.

For our team, that deck is everything we need to keep building out the brand strategy, from tone of voice to visual identity and broader brand systems.

For our partners, it’s the start of a brand story that everyone can rally behind.

‍

A strong brand starts with clarity. Whether you’re a founder defining your voice for the first time or a growing company ready to align your team, a remote brand sprint helps you get there faster.

Let’s turn your next big idea into a something tangible. Book a call with our designers below.

‍