WHAT IT IS
The art of staying at the forefront of someone’s mind.
@2023
And we’re shit hot at doing it, and a bunch of other things too.
Crafting
an
identity
01
A strong brand is essential for success. A well-designed brand not only captures attention but also builds trust and loyalty among consumers. The process of designing a brand is a meticulous endeavor that involves careful planning, creative thinking, and strategic decision-making.
Defining
the
brand
02
Firstly, we need to clearly define the brand’s essence. We do this together in a fast paced workshop we call a Brand Sprint.
This is how we get to learn about the journey, understand your business, identify the people who would benefit from its value proposition, and share in your vision. It gives us an opportunity to meet your team and key stakeholders and unify the vision and get everyone singing from the same hymn sheet - you’d be amazed how many times we’ve seen different people in different positions carry different perspectives of what the same company is striving to achieve.
The sprint is no waffle, no gimmicks, just a tool we use to get to the core of what you’re trying to achieve. Once complete, we’ll know:
• What your brand and product is
• Why it exists
• What sets it apart from the crowd
• Your values
• Who sees you
• The brands personality
• The competitor landscape
• Business goals
• The roadmap
After, we can then begin to make it a reality.
Strategy
&
Mantra
03
Once we’ve nailed the brand essence, we get to work on creating a comprehensive brand strategy. This strategy outlines the brand's positioning, messaging, and key attributes. It is were we will create a set of statements that act as the brand’s mantra - the words that the entire company will be chanting and championing going forward that encapsulate the brands identity.
Logo design
04
The logo is often the first point of contact between a brand and its audience. So after soaking in what your company is all about, it's first place we start. A logo at it's core is a symbol that encapsulates your brand's essence and therefore needs to appear simple, memorable, and versatile.
Colour
05
Colours evoke emotions, but likewise so does their absence. It can significantly impact how a brand is perceived. Colour theory is a heavy topic, but it's something we are passionate for. A well-chosen colour palette helps create the flexibility a brand needs to thrive in the multitude of channels it must exist in.
Typography
06
Font choice plays a crucial role in conveying the brand's tone and personality. Those first few words at the top of your website can be read in many different ways depending on the typography they're written with. A modern, sans-serif font might suggest a forward-thinking, innovative brand, while a classic serif font could imply tradition and reliability. Ensuring you have a consistent use of typography enhances the overall brand recognition.
Imagery
07
The style of images and graphics used in branding should align with the overall brand identity. Whether it’s photography, illustrations, or icons, the visual elements must work together to help tell the brand's story. Not every brand needs photography, not every brand needs illustrations. Thankfully, we know how to decipher what is appropriate for the brands we work with.
Voice
08
Your brand's voice and messaging are integral to brand design. It's something we find is often overlooked but argueably one of the most crucial steps in branding and identity design. This includes the tone, style, and language used in all communications, helping to create a consistent and coherent brand experience. Your brand will have endless touch-points with customers, and at each and everyone that customer needs to feel like they're talking to the same entity each and everytime.
@2023