What is it
Motion Design is the art of making is similar to animation - making something static, move. But Motion Design in terms of Product Design, is talking specifically about how a digital experience transitions and how elements move within a UI.
How we do it
We love Motion Design. It is a neat way to increase engagement and provide visual feedback to a user as to what’s going on in the journey. We use Figma’s built in prototyping to explain to engineers how we want an app to transition between screens, and Principle for those complex interactions that need a little more explaining.
OUR TAKE
Design is more than aesthetics - it shapes everything around us. It plays with our emotions and forms our experiences. Therefore, we design responsibly. Crafting beautiful work that leaves people satisfied, and grows companies ethically.