Warmur is a home-heating company aiming to simplify the UK’s transition to greener energy. With approachable and aspirational branding, we’re helping them position themselves and own their market.
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Warmur had been gaining traction as a newcomer in the sector, but with their ambitions to expand their offering to become a whole-of-market leader they recognised the need for a more cohesive, strategy-led brand, website, and product.
Clean without the green
Without early adopters driven by ethical, climate-conscious views, the green energy industry wouldn’t be where it is today. The sector now needs the rest of the market to start adopting new cleaner ways, especially those without green motives, and soften the behaviour & lifestyle change fears that many associate with the transition.
Keen not to overuse clichés of eco green and trees as the primary personality, the new Warmur brand looks to the achievable aspiration of not having to worry about home energy.
We wanted to capture the feeling a cosy home, a slow Sunday morning with a coffee, natural light pouring itself across your living room.
Subtle cues flow through the photography direction: warm woods, bare feet, orange-toned elements in each image.
Improving the funnel & the faff
When it came to designing the main Warmur product, the goal was to take as much of the guesswork out of energy upgrades.
In the UI, that meant easy to digest values in a sea of possible data, as little barrier to price as possible, and transparency & education along the way.
Aiming to improve conversions with higher intent, more informed, phone calls at the end of the flow, for customers and for Warmur.
Warmur’s B2B arm, Academy, is a career-accelerator for heating engineers learning new technologies like heat pumps & solar.
We created a more technical & professional sub-identity of the Warmur brand for Academy — rolled out across their website, printed course materials & slides, and accreditations.
@2025
