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Building a new world from scratch
Planet-X is the world’s first live treasure hunt game - an extraction shooter where players compete to win real-world prizes, powered through mobile and Web3 tech.From naming and branding to product design, 3D art, animation, and marketing - we’ve been their full design team since day one.
They came with a concept. They left with £2 million in funding and a future-ready gaming platform.


From wild idea to playable reality
When we first met Planet-X, they didn’t have a name - just a bold vision for a mobile game that had never been done before. Think real-world treasure hunts, mixed with NFTs, global competition and next-gen mobile gameplay.
It was ambitious. It was unproven. And it needed grounding in order to raise investment and find the right team.
Our challenge was to shape the spark into something investors could believe in, players could get excited about, and a team could rally behind.

Naming the future
We kicked off with a brand sprint, where things quickly crystallised: the name, the position, and a bold brand concept that matched the scale of the vision.
The visual identity we created was loud, futuristic, and unmistakably Planet-X - built to stand out in the gaming world and flex across everything from loading screens to social drops.
With the brand locked, we built an interactive prototype for the app. This wasn’t the finished product - it was the pitch. That lean, focused demo helped Planet-X raise over £2 million in early investment.


From one founder to a full force
With funding secured, we helped Planet-X assemble their initial dev team and embedded ourselves in the product design from the start. We built a comprehensive design system and worked hand-in-hand with engineering to craft what we believe is one of the most beautiful mobile gaming experiences out there.
We also brought Planet-X’s web presence to life—designing and building a striking, high-performing Webflow site that’s become the hub for their growing community. And behind the scenes, we’ve shaped everything from investor decks to social strategy to animated content that’s driving follower growth.
The fanbase is just getting started
Today, Planet-X has grown from a solo founder to a team of 30+, with a community of 30,000 fans (and counting), including pro gamers and big-name backers. The product is ambitious, the tech is layered, and the brand is leading in a crowded Web3 space.
The game is still evolving—but the world we helped create is already live.

“These guys are something else. Planet-X wouldn’t exist without them. They’re so creative and an unmatched talent. From brand to product—they’re something special.”

James Ashton
CEO & Founder

Planet-X
