As America’s #1 journalling programme, Silk + Sonder helps individuals turn daily rituals into lasting growth. By focusing on positive habits, emotional clarity, and personal momentum, it empowers members to enhance focus, unlock potential, and reach meaningful milestones.
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Putting wellness in the hands of its users
Silk + Sonder is a self-care membership that blends wellness journaling, daily audio content, and an uplifting private community. Their mission? To help people take charge of their emotional well-being, one habit at a time.
We partnered with them to refresh their design language, streamline product development, and support a roadmap packed with new features - all without slowing the pace.
They came in needing design firepower. They left with a partner who felt like part of the team.
Keeping up with the pace of care
Silk + Sonder had momentum. Their app was growing, their user base was engaged, and their roadmap was ambitious. But with so many new features on the horizon—and a team already stretched—they needed design support that could scale fast and plug in tight.
They weren’t just looking for polish. They needed a partner who could elevate the experience without disrupting their build velocity. Someone who could improve what was there, bring new features to life, and do it all without missing a beat.
Embedded, not outsourced
We kicked things off with a brand sprint—our go-to move for understanding the full picture. It’s more than a moodboard session. It’s how we align on audience, competitors, values, and long-term vision before touching a pixel.
Once we’d set a refreshed design direction, we embedded directly into the Silk + Sonder sprint cycle. No silos. No handovers. We worked alongside the dev team, shaping features as they were being built. That proximity meant fewer blockers, faster iterations, and stronger results.
Our job was twofold: improve the design system without breaking flow, and help ship features that felt just as considered as the brand’s mission. We worked across everything from core UX refinements to entirely new in-app experiences—always with user care and clarity front and centre.
Design that builds trust
Because we weren’t a bolt-on, the impact showed up fast. Every release landed cleaner. The product started feeling more intuitive. The brand’s warmth and depth began showing up more consistently across the platform.
And most importantly, users noticed. Retention climbed. Engagement deepened. Today, 96% of members consider Silk + Sonder an essential part of their self-care routine.
That’s not just a stat - it’s a sign of trust, built feature by feature.
“They’re extraordinary at taking a loose vision and bringing it to visual life while keeping the user experience top of mind.”
Meha Agrawal
Founder
Silk + Sonder
@2025
