We’ve been working with Mojo Mortgages since 2019. Originally a rebrand & refresh, the relationship has grown into full-scale website and product design, helping them become the UK’s number 1 online mortgage broker, and subsequently get acquired by RVU.
Scroll for more
Mojo’s vision was clear: provide Mortgage Joy for the next generation of home buyers in the UK.
With a higher proportion of first-time buyers than the UK average, it was crucial for them to communicate like a knowledgeable friend to customers who might find the mortgage world intimidating.
Although the Mojo product eliminates the middlemen and allows people to sign for a mortgage online, the relationship and eventual transaction still needed to feel conversational – offering the right balance of friendly reassurance, expertise, and transparency along the customer’s journey.
Mojo came to us with a live website and a solid customer base. However, they understood the need for a more cohesive brand presence that would shine through in every customer interaction.
An aspirational & relatable brand
Changing people’s perception of the mortgage process is one of Mojo’s core goals.
People don’t necessarily want a mortgage, to worry about paperwork, or to be all-consumed by the latest interest rates. Their end goal is a place to call home, the freedom to get a pet or paint the kitchen a wacky colour, and to build their life there - without feeling stung along the way.
Mojo’s product helps get the boring bits out of the way, helping people get into their home faster and with less stress, so their brand & website should tell that story too.
We helped achieve that with...
A uniquely playful but polished colour palette and image treatment.
The combination of the bold, inky, primaries and subdued, calming nude backgrounds give the vibe of a moodboard, decoration and DIY, without losing too much of the authoritative seriousness that the biggest transaction of someone’s life deserves.
A refined version of their logo. We loved Mojo’s old logo, it just needed more of a confident stance and consistent geometric form, enabling scalability to patterns and other brand collateral.
A youthful yet strong typeface with hints of the home.
Bold and playful for the big hero messaging, with the characteristics that helped inform the icon set & imagery. Wide-ranging & flexible enough to let all content have a suitable tone, such as documents and contracts, and accessible for readers of all abilities.
A tag-team tone of voice that keeps the responsibility with Mojo and the end goal with the customer, aiming to create a combination of teamwork & relaxation.
After interacting with Mojo, someone should feel like they know more about the mortgage process, yet also feel like they need to do less work to get there than they feared.
An illustration style that sings and invites the customer to daydream about their future.
Collaborating with the wonderful illustrator Will Richardson we curated a huge suite of assets to use across all touchpoints, with some more suited to high-impact marketing material and others for subtle touches in more serious, transactional cases.
A product that backs up the brand’s promises
A rebrand is nothing without a considered & consistent product rollout. With Mojo’s main product being their customer-qualifying web journey and mortgage dashboard, we redesigned their digital products in line with the new brand strategy.
Through a mixture of improving the UX of their existing funnel and designing new features to build upon that, the redesign resulted in a 400% boost in conversion for Mojo.
"Creative, accurate, and a joy to work with. They help get us out our comfort zone and push us to better solutions."
Matt Grattage
Senior Product Manager
Mojo
Our ongoing relationship with Mojo
With the success of the project, and after Mojo going on to win “Innovation of the Year” & “Best Mortgage Broker” at the British Banking Awards, they were acquired by RVU—the parent company of household names like USwitch, Money.co.uk, and sister company to Zoopla.
We’re still going strong with them, working on some other projects within the group.
@2025
